HELPING SCHOOLS &
ORGANIZATIONS
TELL THEIR STORIES CLEARLY—
AND BUILD TRUST WITH COMMUNITIES THEY SERVE
Writer & Emmy Award–winning storyteller partnering with mission driven organizations and schools to shape narratives that build connection and trust—informed by over a decade of experience working within higher education and nonprofits.
STRONG COMMUNITIES ARE BUILT ON TRUST
Schools and nonprofits are doing meaningful work every day, but too often, that work isn’t communicated in a way people can see, understand, or believe in.
When communication lacks clarity and consistency:
Your institution’s work goes unseen
Your community feels disconnected from the experience
The institution’s true impact is misunderstood or overlooked
I help schools and organizations close that gap—through clear, strategic, and human-centered storytelling.
Messaging Strategy / Storytelling / Community Engagement / Institutional Voice / Campaign Development
Messaging Strategy / Storytelling / Community Engagement / Institutional Voice / Campaign Development
How I Support Nonprofits & Schools
Communications Strategy
Highlighting students, educators, and programs through meaningful content
Storytelling & Content
Strengthening how schools communicate with families and communities
Community Communication
Clarifying messaging, positioning, and communication priorities
SIGNATURE OFFERING
District Communications Audit & Messaging Framework
An 8–10 week engagement designed to strengthen how your institution communicates across platforms and with your community.
Includes:
• Review of current communications channels
• Messaging clarity assessment
• Website + newsletter review
• Storytelling opportunities
• Strategic recommendations
Deliverables:
• Communications audit report
• Messaging framework
• Storytelling strategy
• Newsletter guidance
STORYTELLING
& COMMUNICATIONS WORK
Teach & Thrive
A Recruitment Campaign Rooted in Belonging and Purpose for the South Orange–Maplewood School District
Description:
Led the development of a district-wide recruitment campaign designed to attract mission-driven educators. Built a cohesive narrative across digital and print—translating the district’s values into a clear, compelling story that resonates with prospective teachers.
Impact:
Positioned the district as a place where educators are supported, valued, and able to thrive—strengthening how the district communicates with both talent and community.
Connecting Students to Cultural Icons Through Storytelling
Description:
Led outreach and storytelling for a student art initiative that resulted in participation from renowned ballet dancer, Misty Copeland. Developed the narrative and coverage to amplify student efforts and elevate the moment into a meaningful district story.
Impact:
Strengthened student engagement and community pride by connecting local work to a nationally recognized figure—demonstrating the power of thoughtful storytelling and strategic outreach.
Emmy Award-Winning Storytelling for the City University of New York (CUNY)
Description:
Over five years, wrote, produced, and edited content showcasing the City University of New York’s faculty, students, programs, and staff. Contributed to an Emmy Award–winning production.
Impact:
Strengthened the university’s narrative and public visibility by translating its academic and community impact into compelling, accessible storytelling.
Building Engaging Content Ecosystems
Description:
Developed and executed content strategies across newsletters and digital platforms—driving audience growth, increasing engagement, and strengthening brand voice.
Impact:
• Increased organic Instagram engagement by 140% through strategic content and storytelling
• Grew audience reach and interaction across digital platforms through consistent messaging and editorial direction
• Strengthened brand voice and audience connection through targeted content strategy
Description:
Contributed editorial content to HuffPost through a special blog partnership, developing stories centered on identity, culture, and representation. Extended the reach of my platform, Beyond Classically Beautiful, while bringing a strong, inclusive storytelling approach that translates directly to how schools communicate with and reflect their communities.
Impact:
Expanded the reach of inclusive, identity-centered storytelling while demonstrating how thoughtful narratives can better engage and reflect diverse communities.
Editorial Partnership with HuffPost
Messaging Strategy / Storytelling / Community Engagement / Institutional Voice / Campaign Development
Messaging Strategy / Storytelling / Community Engagement / Institutional Voice / Campaign Development
Impact & Outcomes
Translated institutional values into clear, compelling messaging that resonates with donors, families, and educators
Elevated storytelling across platforms, increasing visibility of programs, people, and student impact
Strengthened teacher recruitment narratives to better attract mission-aligned educators
Improved nonprofit’s audience engagement through intentional content strategy and messaging clarity
Brought cohesion and consistency to communications, building greater trust within the community
WHAT PEOPLE SAY
"During my tenure as Executive Fashion and Beauty Editor at HuffPost, Abi's work, including a robust blog partnership, contributed to driving new and returning visitors to the HuffPost Style vertical and increasing daily web traffic to the rapidly growing Beauty Page. If you are interested in collaborating with a brilliant writer who has masterful communication skills that appeals to diverse readers, start with Abi."
— Dana Oliver
Executive Editor, Writer, ConsultantAbi's guidance in revamping our marketing web copy was transformative and her feedback and decisiveness throughout the project was greatly appreciated. Her strategic vision and attention to detail elevated our messaging, leaving a lasting impact on the organization. I wholeheartedly recommend Abi for her visionary leadership and transformative contributions to brand development and communications excellence. It was a privilege to work with someone of her caliber!
— Ariel Childs
Digital Marketer,
Tech, Social Impact Startups
HOW I WORK
I partner with institutions to bring clarity and alignment to how they communicate.
SUMMER COMMUNICATIONS INTENSIVE
What It Helps With:
• Clarifying key messaging before the school year begins
• Strengthening family and community communication
• Aligning messaging across platforms
• Preparing for major initiatives or announcements
Summer is a critical window for schools and nonprofits to reset, refine, and strengthen how they communicate.
This focused engagement is designed to help your institution move into a busier season with clarity, alignment, and a stronger connection to your community.
What’s Included:
• communications review
• messaging recommendations
• newsletter or website guidance
• strategic direction for the upcoming school year
DISCOVERY CALL